20 Top YouTube and Video Marketing Stories of 2013
Google’s YouTube dominated the video marketing headlines again this year – but the launches of Twitter’s Vine and Facebook’s Video on Instagram as well as AOL’s acquisition of ADAP.TV provided lots of...
View ArticleGoogle & NORAD/Microsoft Go Head-to-Head with Competing Santa Trackers
For the second year in a row, NORAD (North American Aerospace Defense Command) is using Bing Maps for their annual Santa tracker. Google is running their own Santa Tracker, which has officially...
View Article5 Social Media Advertising Trends to Watch for in 2014
Social media advertising is what traditional search engine marketing was 5 years ago: constantly in development with major changes coming every other week. That’s not to say that SEM has stagnated and...
View Article4 Surprisingly Awesome Google Retail Opportunities for 2014
In the retail sphere, there is a constant need to innovate and approach consumer needs from a different paradigm, with more and more of an overlap between the digital experience and traditional...
View ArticleYouTube Ads: Getting the Content Right
YouTube Ads: Getting the Content Right AdWords for video offers search marketers the chance to reach a big, very engaged, very specific audience with rich content. If they’re used well, we can create...
View ArticleMindshare and Google Collaborate to Create Search As Signal
Mindshare and Google Collaborate to Create Search As Signal WPP’s Mindshare and Google have developed a location-based marketing tool designed to help brands track real-time behaviors and emerging...
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