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20 Top YouTube and Video Marketing Stories of 2013

Google’s YouTube dominated the video marketing headlines again this year – but the launches of Twitter’s Vine and Facebook’s Video on Instagram as well as AOL’s acquisition of ADAP.TV provided lots of...

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Google & NORAD/Microsoft Go Head-to-Head with Competing Santa Trackers

For the second year in a row, NORAD (North American Aerospace Defense Command) is using Bing Maps for their annual Santa tracker. Google is running their own Santa Tracker, which has officially...

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5 Social Media Advertising Trends to Watch for in 2014

Social media advertising is what traditional search engine marketing was 5 years ago: constantly in development with major changes coming every other week. That’s not to say that SEM has stagnated and...

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4 Surprisingly Awesome Google Retail Opportunities for 2014

In the retail sphere, there is a constant need to innovate and approach consumer needs from a different paradigm, with more and more of an overlap between the digital experience and traditional...

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YouTube Ads: Getting the Content Right

YouTube Ads: Getting the Content Right   AdWords for video offers search marketers the chance to reach a big, very engaged, very specific audience with rich content. If they’re used well, we can create...

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Mindshare and Google Collaborate to Create Search As Signal

Mindshare and Google Collaborate to Create Search As Signal   WPP’s Mindshare and Google have developed a location-based marketing tool designed to help brands track real-time behaviors and emerging...

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